Data-Mail is a full-service direct marketing firm, and one of the nation’s largest direct marketing lettershop production facilities. This campaign was created to keep existing and prospective customers informed about ongoing changes in regulations, trends, and services in the direct marketing industry, reinforcing Data-Mail's position as the expert in the industry.
The design included a series of 3-hole drilled mailers that could be added to the binder – building a valuable resource library for the recipient over time.