Naming + Branding for the Affinion Group HR Mindfulness Program designed to achieve a greener workplace.

Capitalizing on the name LEAN GREEN, which promotes global citizens to move towards the greener choice – this logo concept conveys a simple yet powerful combination of the planet and a leaf. The latitude and longitude lines create the planet, and the natural shape that forms in the center is highlighted in green to create the leaf shape which represents the environmentally-friendly aspect of the program. The tilt of Earth’s access worked seamlessly to tie in the “LEAN” aspect of the name, allowing the name LEAN GREEN to follow the tilt which emphasizes that the entire logo is leaning.

The Lean Green campaign includes in-office posters, cafe table cards, elevator tip signs, lobby tv screens, coffee mugs, window decals, and seeded wrist bands.

Canson, a French manufacturer of fine art papers for more than 450 years, planned to market a collection of papers specifically for printmaking. Canson Edition was born, and Ostro Design was asked to rebrand the line. The logo design married the concept of mirror imaging with an organic impression of ink and texture, and a clever typographic juxtaposition, to position the brand as the printmaker’s choice.

Affinion Group's onsite wellness clinic. Making it easy and convenient for employees to access healthcare and stay healthy. Ostro Design developed the naming as well as the brand identity. This logo combines the iconic pin drop graphic with the classic keystroke smiley face. Together, these design elements say “Happiness and wellness are right here!” This pilot program is intended to roll out to all US-based Affinion Group offices. Ostro Design is proud to have been awarded an Honorable Mention in Graphis Design Annual 2019 for this logo design.

The Radiation Center of Greater Nashua is a freestanding regional facility for radiation therapy. The logo design communicates the precise focus of the technology utilized to treat cancer, as well as its human objective.

Pegasus is a sophisticated medical device for use in spinal surgery that features a winged anchoring mechanism. The logo design telegraphs the device’s key distinction, an integrated anchor, with the wings of the mythical creature.

Canson has been making the world’s finest art papers in France since 1557. The Canson Ecopledge logo signifies the company's commitment to manufacture art papers in an environmentally responsible way. The logo design demonstrates that "green" is an underlying principle.

This strategic refresh represents an important milestone in the transformation of UConn Health. Completed in 2013, it provides an unambiguous, unified statement—developed from the input of faculty and staff—of UConn Health’s goals and strategic plan. The logo design represents collaboration and continued health and growth through the overlapping petals.

Alphatec Spine pioneers innovations to improve spinal fusion. Alphatec Nexoss nanostructure bioactive matrix is a synthetic, bioactive scaffold engineered to support bone growth and successful fusions. The intersection of the two opposing arrows that form the "X" in the name symbolizes the fusion.

Arches has been producing the world's finest art papers in France since 1492. (Yes, you read that right.) To launch Arches Infinity, a digital brand worthy of its heritage, we coupled the traditional logo with fresh typography and a digitally rendered mark to bring a modern interpretation to the brand.

Marguerite Vintage Handbags are crafted from vintage tablecloths. A clean yet retro brand identity for the line was designed to incorporate the French "marguerite,” or daisy, and the floral repeat patterns of vintage textiles. The embossed card looks – and feels – like embroidery.

PureGen osteoprogenitor cell allograft contains a highly concentrated population of human stem cells capable of growing bone. The logo design conveys the concept of cellular-level science through the series of concentric circles that form the "G".

Sparta is an acronym for Specialty Program And Risk Transfer Alternatives. The classic helmet of the legendary Spartan warrior was incorporated into the brand identity to convey strength, power and protection.

The Aetna TechLab allows users to experience the many Aetna tools and apps firsthand at various locations, including wellness fairs and other meeting venues. The logo design reinforces the breadth of technology available as well as ease of access.

Keel Capital is a technology hedge fund management company. The inclusion of a stylized keel in the mark indicates stability.

Literacy Volunteers of Greater Hartford has provided adult literacy services to the community since 1972. The tagline "Read. Learn. Grow." served as a launching point for a new logo. The design presented an abstraction of an open book with a spirit of growth and positive energy. The design was honored with a prestigious Gold Award from the international logo design competition Graphis.

Intelisent provides strategic insights and services to successfully run highly efficient, personalized direct marketing campaigns. The mark is a conceptual expression of arrows headed to their targets.

Meals on Wheels provides hot meals to the homebound elderly. A simple visual pun was designed to capture a friendly, light-hearted spirit. This logo design was recognized in Communication Arts, the prestigious design publication.

Various HR employee program logos were designed and produced for AIG, New Britain General Hospital, and INO Therapeutics. Programs included both performance rewards as well as benefits packages.

Quebecor is the Canadian leader in printing, telecommunications, entertainment, news media and culture; this program was created to educate employees about important health-related topics. The logo merges the program’s sponsor and intent with a health cross rendered in a printing dot pattern.

CURE is an acronym for Connecticut United for Research Excellence, a diverse network of small and large life and healthcare sciences companies in Connecticut.

Pure Pilates adheres faithfully to the six principles of the true Pilates method – centering, concentration, control, precision, breath, and flow – to achieve stretch, strength and control. The logo design incorporates the two "P" letterforms to create a human figure, and reinforces the symmetry and balance the practice accomplishes.