This state-of-the-art, interactive, eco-friendly meeting and presentation facility at the Aetna headquarters in Hartford required a multi-phase launch campaign.
An integral part of the campaign to pique interest during construction was this online video created using architectural 3D fly-though simulations. Once the facility was completed, we planned and directed an extensive photo shoot, using the photos in an updated online video showing the actual workspace.
The Aetna Customer Center opened to rave reviews; it has become a corporate example of how to successfully build business relationships and encourage conversations that lead to innovative solutions.