Nuovo Pasta has been producing chef-crafted, restaurant-quality pasta since 1989. The first series of packaging shown was developed for Nuovo’s launch into the mass-market/big box segment, with packages designed specifically for Costco. The design incorporates rich elements and carefully styled photos of the pasta to create an artisanal presentation not typically seen on the shelves of big box chains.
The second example shows Nuovo's gourmet market retail line, designed for upscale grocery stores such as Whole Foods.